Leader (VP) Playbook
Field Clarity: a change playbook for Nike's VP-level leaders
The Problem
Nike's most senior leaders needed one well-designed place to find the guidance and playbooks that steer a global organization through change, especially during the disruption of the COVID period and the Consumer Direct Acceleration.
The Work
"Field Clarity," a playbook experience for Vice-President-level leaders, built on Nike's design system. It frames a hard change journey as five clear plays, Align, Activate, Build, Operate, Grow, and inside each one gives leaders the tools, models, and best practices to lead their teams through it. It opens personalized, points to the exact next thing to do, and pulls in the leadership resources a VP needs (NikeU courses, guides, and models) without making them dig.
Impact
Field Clarity gave Nike's most senior leaders one place to lead change from, at exactly the moment they needed it: the COVID disruption and the Consumer Direct Acceleration. It turned a hard, ambiguous journey into a handful of plays a VP could actually run, and it respected the one thing those leaders never have enough of. It was built for someone with thirty seconds, not thirty minutes.
Design Gallery
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