Featured Work
Calafai
The tool I built to augment myself, that became a company
Nike Global HR Website
Turning a company-wide sprawl of HR sites into one front door worth trusting, by choosing not to guess at people
Enterprise Search
One search bar for 86,000 employees, across a sprawl of 2,600+ apps and sites
Time Off
Rebuilding Nike's time-off experience as a service journey, not a form, for 86,000 employees
All Work
AP-MFP Scorecard
Turning a dense assortment-to-financial planner handoff into something clear and scannable. The scorecards carry real Nike financials, so they stay confidential; contact me to request access.
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DSM Service Blueprinting
Mapping Nike EMEA's end-to-end demand and supply management, the supply chain, so the strategy could be grounded in how the work is really done
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Building the Service & Experience Design Discipline
Standing up UX, UI, and Service Design for Nike EMEA: the assessment, the plan, the funding
PowerShelter, Outdoor Locker UI
A touchscreen for e-bike battery lockers, built for rain, wet fingers, and a hurry
Aligning Nike EMEA on Self-Serve Analytics
A cross-functional Nike EMEA leadership team, each meaning something different by 'self-serve analytics,' aligned in one session on a decade-long direction, and, writing alone, reached for the future I later left to go build.
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Design Systems & Prototyping at Nike
Thousands of drifting products distilled into one design language that held across teams I did not manage, and the prototyping platform Nike ran on. Eight years
In-Season Optimization Platform
Platform design for EMEA in-season planning and optimization
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Nike High-5
A global employee-recognition experience, built to run itself
Data Cubes Insights
UX research readout for Nike EMEA analytics platform
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Workvivo, One Team One Mission
Integrating and launching Nike's global employee-experience platform. The full case study is restricted; contact me to request access.
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NikeU (2017-2022)
A hand-drawn paper prototype that became a coded platform, held through two 2020 pivots, and sharpened the questions that became search.nike.com
Experience Insiders
The Nike volunteer panel that turned the people who use its internal tools into partners in shaping them, founded with about 600 members, run for four years, and handed off as a standing capability
Leader (VP) Playbook
Field Clarity: a change playbook for Nike's VP-level leaders
Analytics Platforms Creative Direction
Unifying Nike HR's analytics platforms, WIN, Reportal, and Hopper, under one identity
D&I Site & Calendar
Nike's eight employee networks, scattered across internal sites and inboxes. Rather than a standalone D&I microsite, I built belonging into the platform employees already used, and handed it to the D&I team to run
Goaltender Development Institute
A decade of brand for a national goaltending academy
Performance Management Redesign
From annual ratings toward a culture of growth
Do the Right Thing
Nike's ethics reporting portal: the experience Nike owned, on a platform I did not control
HR Shared Agenda
One page per program, so a leadership team could compare a whole HR portfolio and decide which bets to keep, pace, or stop
Performance Development
Redesigning how managers and employees talk about performance, off the screen
Onboarding and the Me Portal
Designing and testing Nike's preboarding on SuccessFactors
Maryland Skipjacks Hockey Club
A brand-new hockey club, built from zero: identity, a custom e-commerce site, print, broadcast graphics, and email
Pinnacle Performance
An elite hockey-training brand and four seasons of recruiting campaigns for a repeat client
Savanna: All-Source Intelligence
The trust-your-sources thesis, a decade before Calafai
Speak Up
Fearlessly share your thoughts.
Show-Launch Electronic Press Kits
Bespoke microsites that let press screen a new series and file their story before it aired
Interactive Ad Campaigns
Expanding banners, pushdowns, and page takeovers on major publishers
Play Along: Branded Games for Discovery & TLC
Three shows turned into things you could actually play: American Chopper's live Build-Off, an All Star jersey-authentication game, and a Say Yes to the Dress rating game
Corporate & Global Networks Web
The enterprise face of Discovery: the corporate site, the Discovery Worldwide map, and the network properties behind it
Shark Week
Cross-channel co-viewing and campaign design for Discovery's biggest week: shareable data-viz, Shark Week Bingo, the survival guide, and the Dive Into Prizes sweepstakes
ID Addicts
The superfan home for Investigation Discovery: one microsite pulling the network's true-crime slate into a single place to follow, binge, and belong
Reston Raiders
A clipper-ship identity for a youth hockey club, where the nautical thread starts
Photography
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