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FigmaBrandLogo Design

Analytics Platforms Creative Direction

Unifying Nike HR's analytics platforms, WIN, Reportal, and Hopper, under one identity

Role: Manager, Global HR Strategy / Creative & Design Timeline: 2022 Company: Nike
Analytics Platforms Creative Direction

The Problem

Nike HR's analytics lived across separate platforms, WIN, Reportal, and Hopper, with no shared identity. Fragmented tools make the data feel fragmented too. This was one piece of a bigger, five-year effort I led inside Nike HR: simplifying, unifying, and reducing an internal ecosystem of 2,600+ websites and apps into something coherent.

The Work

Creative direction and a full brand system to unify the platforms: logo and brand-mark design (the Hopper mark, "organizational modeling & planning"), and an application-tile system in light and dark themes, sized for everything from a hero down to a navigation-bar icon where text would be illegible. One identity across WIN, Reportal, and Hopper, so that one source of truth also looked like one.

Impact

One coherent identity across WIN, Reportal, and Hopper, so that a single source of truth finally looked like one. It was one thread of the larger, five-year effort I led to simplify and unify Nike HR's internal ecosystem of 2,600+ sites and apps.

The Presentation

The full branding deck is below (June 2022).

Design Gallery

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